Vantage Capital Exits Specialist Bed Manufacturer, Dynamic Bedding

Vantage Capital, Africa’s largest mezzanine debt fund manager, announced that it has fully exited its investment in Dynamic Bedding, a leading South African specialist bed manufacturer and retailer. The company has been acquired by Vuna Partners, a black-empowered private equity fund manager, together with senior management.

Vantage invested in 2014 and became the controlling shareholder as it led the business through an operational restructuring that included strengthening its senior management team, a re-engineering of its manufacturing facilities as well as a comprehensive revamp of its retail offering and marketing strategy. The focus throughout has remained on providing customers with the best quality beds at the right price – a message which has appealed to cash-strapped consumers in search of value-for-money products that offers the same quality as international brands but at more affordable prices.

The product positioning from Vantage enabled Dynamic Bedding to grow its market share despite broader weakness in the South African consumer retail environment. As demand for its products has grown, in recent times the company has been expanding its store network, with over 20 new stores having been added over the past two years alone, and over 200 staff also having been hired to support its growing manufacturing and retail operations.