The Premier League has successfully concluded a groundbreaking television rights deal with Sky and TNT Sports, securing an impressive £6.7 billion over a four-year period for UK broadcasting rights, starting from the 2025-26 season. The renewal with trusted broadcast partners marks a swift resolution to the much-anticipated process, providing financial stability while significantly increasing the number of live matches.
Sky has secured four out of the five packages available, ensuring a minimum of 215 live matches, including all 10 fixtures on the season’s final day. TNT Sports will broadcast 52 matches, and Match of the Day will continue with the BBC acquiring rights to a weekly highlights package.
In a historic shift, all matches outside of Saturday 3 pm kick-offs will be broadcast live in the UK. This expansion, coupled with an increase in midweek matchdays featuring simultaneous game broadcasts, has enabled the Premier League to secure what it terms “the largest sports media rights deal ever concluded in the UK.”
Despite an annual revenue growth of 4%, below the current inflation rates, the deal underscores the Premier League’s position as the world’s most successful domestic football competition. Its value exceeds twice that of Serie A’s recent agreement in Italy.
The expanded Premier League deal is poised to impact the Saturday 3 pm blackout traditionally aimed at maintaining the scarcity of live games to boost demand. With a growth of over 25% in live matches, the argument for scarcity faces a significant test. Additionally, it coincides with increased government support to allow the Women’s Super League to broadcast live matches during this time.
Richard Masters, Chief Executive of the Premier League, highlighted the strength of the league and praised the clubs, players, and managers for delivering highly competitive football. Sky’s Group Chief Executive, Dana Strong, expressed pride in the long-standing partnership with the Premier League, anticipating increased engagement, entertainment, and innovation for UK sports fans.
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