Nigerian Breweries Plc, a major player in the beverage industry, has announced a price adjustment for its Stock-Keeping Units (SKUs) due to increasing importation expenses. The decision, communicated through a letter dated February 12 titled “Price Review Notification” by Lekan Awosanya, the Zonal Business Manager (West), is set to take effect from February 19th, 2024.
The letter highlights the necessity of the price review in light of escalating input costs and the imperative to mitigate its impact. It assures partners of Nigerian Breweries of the delivery of open orders placed and fully funded before 00.00hrs on February 19th, 2024, at current prices. The communication reaffirms the company’s commitment to supporting sales and distribution efforts and encourages partners to engage with Regional Business Managers for clarification.
This adjustment marks the second time within six months that Nigerian Breweries Plc has revised the prices of its Stock-Keeping Units. The previous revision occurred in August 2023, citing challenges within the Fast-Moving Consumer Goods (FMCG) industry.
The latest price adjustment, influenced by rising import costs, underscores the prevailing economic challenges impacting the beverage market. Consequently, consumers may face dilemmas in their purchasing decisions, potentially altering consumption patterns or seeking more affordable alternatives amidst the price changes in the beverage sector.
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