Diddy’s e-commerce brand dropped by 18 companies following sexual abuse claims

Numerous companies are reported to be cutting ties with Sean Combs, also known as Diddy, following multiple sexual abuse allegations made against the music mogul by singer Cassandra Ventura, known as Cassie, and three other women. A total of 18 companies have terminated their partnerships with Combs’ e-commerce platform, Empower Global.

Launched in 2021, Empower Global focuses on supporting Black-owned businesses through a digital marketplace, offering opportunities for Black entrepreneurs. House of Takura, a lifestyle and fashion brand, separated from Empower Global, citing alignment with public sentiment regarding the allegations against Combs.

Nuudii System, an undergarment and shapewear line, swiftly ended its association with Combs’ company in response to the sexual assault allegations. Annette Azan, CEO of Nuudii System, emphasized the brand’s support for women and opposition to any abuse of power.

Ashli Goudelock, founder of luxury skincare brand Tsuri, unequivocally expressed her company’s decision to terminate its association with Empower Global, emphasizing a commitment to stand against mistreatment of women.

Other companies reportedly leaving Empower Global include jewelry label Fulaba, footwear line Rebecca Allen, and sunscreen brand Baby Donna. These departures mark a shift in Diddy’s business ventures.

In the past month, Revolt, the cable TV network co-founded by Diddy, announced his resignation as chairman without specifying the reason. On November 16, Cassie filed a substantial lawsuit accusing Diddy of rape, physical abuse, and orchestrating forced sex acts. Tiffany Red, a close friend of Ventura, corroborated some of these claims in an open letter last week.

Two more women came forward, with one alleging Diddy drugged and sexually assaulted her, showing a video of the assault. Another accused Combs and singer Aaron Hall of taking turns raping her and her friend in the early ’90s, followed by a violent encounter with Combs.

Last Wednesday, Jane Doe filed another lawsuit, asserting that Diddy and two others gang-raped her at his Manhattan recording studio in 2003 when she was 17. Diddy vehemently denies all allegations, asserting innocence and condemning the accusations as attempts to tarnish his character for financial gain. Despite these legal challenges, Diddy continues his pursuits in music, media, and e-commerce, maintaining involvement in ventures like Sean John, AQUAhydrate, and partnerships with Diageo for Ciroc vodka and DeLéon tequila.